In 2014, Journeys saw a 10:1 return on coupon redemption of the 210,000 writstbands distributed.
21,000 customers visted and spent money in stores through Q3 and Q4, 2014
In 2015, the return was 13:1 on coupon redemption of 300,000 wristbands distributed.
39,000 customers visited and spent money in stores through Q3 of 2015.
"Day in the life" videos with bands like PVRIS and Neck Deep, and glimpses inside the suitcases of artists like Ash Costello from New Years Day rack up thousands of YouTube views.
2,500 tickets sold in two markets in 2015 and over 6,000 planned in 2016 in four markets.
Raised partnership awarenes by integrating tour-branded signage into more than 800 stores acroos the U.S. and Canada.