In 2005 MasterCard launched the Priceless Experience Campaign, a nationwide contest that awarded 36 college students the opportunity of a lifetime - to intern in the most coveted of professional fields: film, music and sports.
The 12 music internship winners were flown to Los Angeles, where they lived for 5 weeks and immersed themselves in the the music business. Headquartered at Fanscape, the digital marketing agency for the tour, the interns split their time between industry professional guest speakers ranging from managers and agents, to record labels and publicists, and planning their summer project - to design a marketing activation surrounding that summer’s breakout band - Fall Out Boy.
To culminate the experience, the winners joined the Vans Warped Tour for five dates, where they ultimately activated their plans in a select market. Warped is not only intended as a springboard for artists, but also to provide opportunities for young professionals to launch their careers.