Aiming to raise awareness and donations from young fans, Music Saves Lives is 501(c)3 that works to coordinate blood drives & bone marrow registrations. Beginning in 2007, the organization partnered with the Vans Warped Tour to educate and encourage the youth market to donate blood. To incentivize fans, MSL awards donors throughout the year with a voucher that can be redeemed onsite day of show. The voucher grants backstage access, which is something that is unavailable to any other attendees, or even to purchase.
Since its inception, Music Saves Lives has been recognized by the American Red Cross as the largest independent national blood drive, averaging more than 60,000 units of blood each year, thus proving that music really does save lives.