ABOUT THE PARTNERSHIP

7-Eleven utilized the nationwide reach of the Vans Warped Tour to maximize their existing summer marketing tour. Taking the 7-Eleven Sprinter van to the streets, 7-Eleven owned the exclusivity rights to the convenience store category nationally, although only appeared in select markets, while slotting in the specific brands that are most important for the company to market each year.

Activating at a total of 35 shows throughout the duration of the partnership, 7-Eleven managed to sample over 350k Slurpees to concertgoers, quite a popular item at an outdoor summer music festival! The brand also sampled 65k boneless chicken wings & mini-hot dogs to boost the re-vamping of their Hot Foods Program in 2010 & 2011.

INTERESTED IN BECOMING A SPONSOR?

Kate Truscott

Kate@4fini.com
615-730-5291

Allison Skiff

Allison@4fini.com
615-730-5328

Steph Mirsky

Steph@4fini.com
626-799-7188