The gaming industry has certainly changed over the years - from underground to mainstream, from platform focused to title / release focused, from a primarily teen demographic to (literally) 0-99 demo focused. However, in 2008, Warped was able to work with several partners to build a focused space onsite that allowed fans a unique interactive experience, and allowed the brands to leverage one another to exponentially increase their reach. xBox was an existing partner of the tour, promoting the xBox 360 console, MTV was launching the gaming phenomenon RockBand and 20th Century Fox films were releasing the Rainn Wilson vehicle The Rocker. By partnering all three brands together into one space, they were able to leverage each others marketing reaches, split staff & budgets, and create a space that highlighted all upcoming releases.
Gaming demo stations, a karaoke style stage and movie trailer features framed the space onsite, giving fans several engagement opportunities. Artists like All Time Low stopped into the tent throughout the summer to game with contest winners, sign autographs and even game themselves.